To make them easier to find, here are links to all the key trainings inside the Halbertizing membership group.
NOTE: ALl documents/templates/checklists mentioned during any sessions/trainings can be found in the files section of the group
https://www.facebook.com/groups/halbertizing/files/files
Copywriting Trainings
Research–
If you want that edge which lets you beat the best copywriters on the planet, this is it. This one training alone will give you more power than 99% of all other copywriters because it gives you a step-by-step system for finding exactly what your customers need to hear to crave what you sell.
Ask any top copywriter what the key to great sales copy is and they will ALL say it’s research. Well, this is the very best research training ever created!
In fact, several brand new copywriters used this training to beat controls written by the highest paid copywriting GURUS!
https://www.facebook.com/bond.halbert/videos/2997451263619939
Research Training Video https://www.facebook.com/bond.halbert/videos/3068128733218858
Researching Offers and USPS – Crafting an irresistible offer which perfectly matches the true desire of a hot market makes even the worst copywriters job so easy, all they have to do is clearly describe the deal.
When you climb the marketing ladder, you will be able to use these insights to improve or even create offers your client’s buyers will crawl over broken glass to get.
https://www.facebook.com/bond.halbert/videos/3146121545419576
Creating Killer Headlines System #1– Headlines are the most important part of any ad because without getting a buyer’s attention no sale can ever be made.
The first thing any copywriting student learns is to write headlines with curiosity and benefits but nobody can write better headlines using the same standard training everyone else is getting so I created a better training.I’ll show you what’s in all other trainings and give you the special tips which let you write even better headlines that forces prospects to stop scrolling and pay rapt attention.
https://www.facebook.com/bond.halbert/videos/3254245181273878
Creating Killer Headlines Creating Killer Subjectlines- This simple seven minute formula lets you write dozens of effective subject lines without relying on templates of any https://www.facebook.com/bond.halbert/videos/3254245181273878
The Bullet Writing Matrix– Way beyond features and benefits, this 4 step process was born from recognizing the patterns in the very best bullets ever written.
Nobody else teaches the extra steps I added and one highly paid financial copywriter credits much of his success to this breakthrough.
After you learn to write bullets this way and see the headline system in action, you will raise your rates knowing you can beat controls written by anyone.
https://www.facebook.com/bond.halbert/videos/3290992277599168
Bullet Writing Workshop https://www.facebook.com/bond.halbert/videos/3344608375570891
Bullet Writing Workshop Continued https://www.facebook.com/bond.halbert/videos/3344608375570891
Final Bullet Writing Workshop
https://www.facebook.com/bond.halbert/videos/3388517974513264
Testimonials- Most marketers are stuck with several examples of the same three types of testimonials. Follow this dead simple plan to get buyers to HONESTLY say all the things which kicks other potential buyers off the fence.
It’s like you are able to put buyers under a spell and get them to make all the statements you know will get other people to buy and it’s all legal, ethical, and easy.
Your only problem with testimonials will be deciding what you want people to say about your offers.
https://www.facebook.com/bond.halbert/videos/4056453421053046
Storytelling– Since mankind learned to speak, stories have been the best way to pass along wisdom, entertain, and SELL. Most marketers are stuck looking for stories until I came up with this unique system while sitting in the office of a successful Hollywood screenwriter.
https://www.facebook.com/bond.halbert/videos/3389229077775487
Story Telling Continued- Once you find all the elements of a great story that sells, you need to punch it up and make it so exciting and emotionally connected to the buyers in the same way movies and books inspire people to change their lives.
https://www.facebook.com/bond.halbert/videos/3466074680090926
Finding The Big Idea- Every great campaign has a central big idea which sets it apart from everything the industry has put out before and now you don’t have to wait for a once in a lifetime idea to hit you like a bolt of lightning. After watching this session, your biggest problem will be deciding which ideas to test first.
https://www.facebook.com/bond.halbert/videos/3768473883184336
Finding Hooks
https://www.facebook.com/kevin.halbert1/videos/10221898324701197
Getting Words To Flow- Time is money and you never want to feel the frustration of looking at a blank page wondering where to begin. This module shows two ways guaranteed to get words to start flowing from your fingertips.
https://www.facebook.com/kevin.halbert1/videos/10221656746701898
Research Workshop https://www.facebook.com/kevin.halbert1/videos/10220370344822655
Overlooked Sales Enhancing Ordering Instructions– Top copywriters beat newbies by working harder on the smaller details of copywriting and believe it or not, the ordering instructions often give a promotion that tiny extra edge to bring in just a few more sales which can add up to big bucks in a huge campaign. If you want to write for the biggest clients, you need to know who to put that magic into more than just headlines and bullets.https://www.facebook.com/bond.halbert/videos/4145097398855314
Bond’s Proprietary Editing Formula– David Ogilvy once said “I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. There are almost as many writing routines as there are copywriters but they all end with editing and every great copywriter talks about the importance of editing yet they never explain how to take that diamond in the rough and chip at it until it is a well polished, brilliant, and sparkling gem. Until now. This editing system will show you a foolproof way to edit your copy for clarity, improve readability, and inject hidden psychology designed to get more sales.
https://www.facebook.com/bond.halbert/videos/4281737901857929
MLA Training Part 1–– Your buyer’s level of experience with the types of things you sell dictate what types of proof, testimonials, headlines, and stories work best to make the most sales. This MLA trainings will give you crystal clear focus on the right tone and focus for all your copy. Think of it as an outline for a perfect pitch based on science.
https://www.facebook.com/bond.halbert/videos/4206000972764956
MLA Training Part 2
https://www.facebook.com/bond.halbert/videos/4367194699978915
Copywriting Career Building Trainings
Getting Copywriting Clients (Soon to be replaced with newst version)
https://www.facebook.com/kevin.halbert1/videos/10221252431114261
Carlos Redlich Reveals How To Advertise For Clients- Why beg for work on jobs boards when you can simply advertise for clients?
Carlos and I hit it off the minute we met and because of this, he was kind enough to share with us his exact process he uses to get high paying copywriting gigs.
Imagine the freedom and control you will feel knowing you never need to rely on luck or the generosity of others to get more work than you can handle.
https://www.facebook.com/bond.halbert/videos/4044148265616895
Negotiating Royalty Deals- The highest paid copywriters in the world get a percentage of the sales generated from the copy they write but a lot of copywriters don’t know how to make royalty deals or even the best ways to track the profits.
In this module, I’ll share with you exactly how to cut these types of deals and get paid the big bucks.
https://www.facebook.com/kevin.halbert1/videos/10220591890721164
Marketing Strategy Trainings
Marketing During A Recession- Watch this session recorded at the beginning of the pandemic and you will see that rough economic times also offer the best opportunities for growth. Keep this info in your hip pocket so you will never worry about finding work in times good or bad.
https://www.facebook.com/bond.halbert/videos/3029812180383847
Getting Amazon To Sell For You- I famously triggered the Amazon algorithm to get Amazon to send out emails recommending my book and then I did it two more times. U uses these secrets to generate over $469,941.85 in royalties!
The ability to be a successful publisher on Amazon for yourself or clients can be used for high quality branding, lead generation, and upsells.
https://www.facebook.com/bond.halbert/videos/3089533421078389
Finding a Starving Crowd- The most important factor in ANY and all businesses is the market. Once you see how to locate a crowd of people desperate to buy the rest of the marketing equation is as easy as falling off a log.
Once you identify a group of eager buyers, all you have to do is craft an irresistible offer and get your sales message in front of their eyes but it all starts with finding that rabid market.
If you want to start your own business or simply ensure you are working in very profitable niches, this session will show you everything you need to know in order to identify a hot market to cash in on.
https://www.facebook.com/bond.halbert/videos/3128359323862465
Online A-Pile Speech- How To Get Your Emails Opened & Read- Basic math dictates that if you double your open rate, you can double the sales form any email campaign. This was based on Gary Halbert’s famous A-Pile Speech but Bond was the only one able to effectively use the master’s concepts for email marketing to increase open rates. Some of it covers deliverability but most of it is overlooked by 99% of all marketers.
https://www.facebook.com/emmarose.halbert/videos/3188039314574798
Online A-Pile Speech Continued
https://www.facebook.com/bond.halbert/videos/3201690606529336
Building a Business from Scratch- If you are just starting out, it’s so much easier to build a successful business from scratch then to retool and resurrect a failing company. This recording training will show you how to start and scale a profitable business.
https://www.facebook.com/bond.halbert/videos/3936659593032430
Lead Generation
https://www.facebook.com/bond.halbert/videos/3585451628153230
More Lead Generation https://www.facebook.com/bond.halbert/videos/3585451628153230
Caleb O’dowd Shares More Lead Generating Secrets
https://www.facebook.com/kevin.halbert1/videos/10220691460290341
Caleb O’Dowd Reveals How To Build Businesses With Facebook Groups https://www.facebook.com/kevin.halbert1/videos/10220749972353106
More Greatness With Caleb O’dowd https://www.facebook.com/kevin.halbert1/videos/10221080323731684
Google Sniff Test- How to make damn sure anyone who searches your name or business on the internet sees results which prove you are a serious professional anyone would feel lucky to do business with.
https://www.facebook.com/bond.halbert/videos/4119174948114226
Awesome Interviews
Jon Benson- VSLs- The father of Video Sales Letters shares the best practices for getting the most sales out of your VSLs.
https://www.facebook.com/bond.halbert/videos/411420044067294?idorvanity=876382909489981
Lawton Chiles – VSL Templates- Use these templates for your client’s offers when you need a simple, easy and effective video sales letter.
https://www.facebook.com/bond.halbert/videos/1773163329740339?idorvanity=876382909489981
Big Jason Henderson– Email Deliverability and email marketing from a top email expert who has worked on countless campaigns in all kinds of niches.https://www.facebook.com/bond.halbert/videos/4553643494701965?idorvanity=876382909489981
Lorrie Morgan- Bullet Writing System Ms. Morgan developed a well regarded system for writing bullets and based on categories which are the most effective for sales and she shares her secrets with you in this incredible training.
https://www.facebook.com/bond.halbert/videos/747260683052684?idorvanity=876382909489981
Mike Morgan- Working For The Big Players- Mr. Morgan is the top writer in the top division of the monster information marketing company Agora. In this session we tapped into his real life knowledge to get the insider secrets to working on multimilliondollar campaigns.
https://www.facebook.com/kevin.halbert1/videos/10220806852495074
Julian Reyes- The Keys To Working in Heavily Regulated Niches- Some of the most profitable markets such as supplements and CBD are highly regulated but Julian was awesome enough to tell us how you can avoid legal troubles and keep your merchant account from shutting down when you bring in a scary amount of money from these super profitable niches.
https://www.facebook.com/bond.halbert/videos/1161137187995418?idorvanity=876382909489981
Jordan Swanson- Programmatic Advertising- Ever wonder about ads which show up in games, apps, or other places outside of social or search engine results? The keys to running and making these ads work are explained by Jordan and this is a great way to get a lot more money out of campaigns which can’t scale any more in traditional media.
https://www.facebook.com/bond.halbert/videos/631024931422481?idorvanity=876382909489981