NOTE: Only Members Of The Halbertising Mentorship Group Have Access To These Trainings
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Copywriting Trainings:
Research
If you want that edge which lets you beat the best copywriters on the planet, this is it. This one training alone will give you more power than 99% of all other copywriters because it gives you a step-by-step system for finding exactly what your customers need to hear to crave what you sell.
Ask any top copywriter what the key to great sales copy is and they will ALL say it’s research. Well, this is the very best research training ever created!
In fact, several brand new copywriters used this training to beat controls written by the highest paid copywriting GURUS!
Research Training
Researching Offers and USPS
Crafting an irresistible offer which perfectly matches the true desire of a hot market makes even the worst copywriters job so easy, all they have to do is clearly describe the deal.
When you climb the marketing ladder, you will be able to use these insights to improve or even create offers your client’s buyers will crawl over broken glass to get.
Creating Killer Headlines System #1
Headlines are the most important part of any ad because without getting a buyer’s attention no sale can ever be made.
The first thing any copywriting student learns is to write headlines with curiosity and benefits but nobody can write better headlines using the same standard training everyone else is getting so I created a better training.I’ll show you what’s in all other trainings and give you the special tips which let you write even better headlines that forces prospects to stop scrolling and pay rapt attention.
Creating Killer Headlines Creating Killer Subjectlines
This simple seven minute formula lets you write dozens of effective subject lines without relying on templates.
The Bullet Writing Matrix
Way beyond features and benefits, this 4 step process was born from recognizing the patterns in the very best bullets ever written.
Nobody else teaches the extra steps I added and one highly paid financial copywriter credits much of his success to this breakthrough.
After you learn to write bullets this way and see the headline system in action, you will raise your rates knowing you can beat controls written by anyone.
Bullet Writing Workshop
Bullet Writing Workshop Continued
Final Bullet Writing Workshop
Testimonials
Most marketers are stuck with several examples of the same three types of testimonials. Follow this dead simple plan to get buyers to HONESTLY say all the things which kicks other potential buyers off the fence.
It’s like you are able to put buyers under a spell and get them to make all the statements you know will get other people to buy and it’s all legal, ethical, and easy.
Your only problem with testimonials will be deciding what you want people to say about your offers.
Storytelling
Since mankind learned to speak, stories have been the best way to pass along wisdom, entertain, and SELL. Most marketers are stuck looking for stories until I came up with this unique system while sitting in the office of a successful Hollywood screenwriter.
Story Telling Continued
Once you find all the elements of a great story that sells, you need to punch it up and make it so exciting and emotionally connected to the buyers in the same way movies and books inspire people to change their lives.
Finding The Big Idea
Every great campaign has a central big idea which sets it apart from everything the industry has put out before and now you don’t have to wait for a once in a lifetime idea to hit you like a bolt of lightning. After watching this session, your biggest problem will be deciding which ideas to test first.
Finding Hooks
Getting Words To Flow
Time is money and you never want to feel the frustration of looking at a blank page wondering where to begin. This module shows two ways guaranteed to get words to start flowing from your fingertips.
Research Workshop
Overlooked Sales Enhancing Ordering Instructions
Top copywriters beat newbies by working harder on the smaller details of copywriting and believe it or not, the ordering instructions often give a promotion that tiny extra edge to bring in just a few more sales which can add up to big bucks in a huge campaign. If you want to write for the biggest clients, you need to know who to put that magic into more than just headlines and bullets.
Bond’s Proprietary Editing Formula
David Ogilvy once said “I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. There are almost as many writing routines as there are copywriters but they all end with editing and every great copywriter talks about the importance of editing yet they never explain how to take that diamond in the rough and chip at it until it is a well polished, brilliant, and sparkling gem. Until now. This editing system will show you a foolproof way to edit your copy for clarity, improve readability, and inject hidden psychology designed to get more sales.
MLA Training Part 1
Your buyer’s level of experience with the types of things you sell dictate what types of proof, testimonials, headlines, and stories work best to make the most sales. This MLA trainings will give you crystal clear focus on the right tone and focus for all your copy. Think of it as an outline for a perfect pitch based on science.
MLA Training Part 2
Copywriting Career Building Trainings:
Getting Copywriting Clients
Carlos Redlich Reveals How To Advertise For Clients
Why beg for work on jobs boards when you can simply advertise for clients?
Carlos and I hit it off the minute we met and because of this, he was kind enough to share with us his exact process he uses to get high paying copywriting gigs.
Imagine the freedom and control you will feel knowing you never need to rely on luck or the generosity of others to get more work than you can handle.
Negotiating Royalty Deals
The highest paid copywriters in the world get a percentage of the sales generated from the copy they write but a lot of copywriters don’t know how to make royalty deals or even the best ways to track the profits.
In this module, I’ll share with you exactly how to cut these types of deals and get paid the big bucks.
Marketing Strategy Trainings:
Marketing During A Recession
Watch this session recorded at the beginning of the pandemic and you will see that rough economic times also offer the best opportunities for growth. Keep this info in your hip pocket so you will never worry about finding work in times good or bad.
Getting Amazon To Sell For You
I famously triggered the Amazon algorithm to get Amazon to send out emails recommending my book and then I did it two more times. U uses these secrets to generate over $469,941.85 in royalties!
The ability to be a successful publisher on Amazon for yourself or clients can be used for high quality branding, lead generation, and upsells.
Finding a Starving Crowd
The most important factor in ANY and all businesses is the market. Once you see how to locate a crowd of people desperate to buy the rest of the marketing equation is as easy as falling off a log.
Once you identify a group of eager buyers, all you have to do is craft an irresistible offer and get your sales message in front of their eyes but it all starts with finding that rabid market.
If you want to start your own business or simply ensure you are working in very profitable niches, this session will show you everything you need to know in order to identify a hot market to cash in on.
Online A-Pile Speech- How To Get Your Emails Opened & Read
Basic math dictates that if you double your open rate, you can double the sales form any email campaign. This was based on Gary Halbert’s famous A-Pile Speech but Bond was the only one able to effectively use the master’s concepts for email marketing to increase open rates. Some of it covers deliverability but most of it is overlooked by 99% of all marketers.
Online A-Pile Speech Continued
Building a Business from Scratch
If you are just starting out, it’s so much easier to build a successful business from scratch then to retool and resurrect a failing company. This recording training will show you how to start and scale a profitable business.
Lead Generation
More Lead Generation
Caleb O’dowd Shares More Lead Generating Secrets
Caleb O’Dowd Reveals How To Build Businesses With Facebook Groups
More Greatness With Caleb O’dowd
Google Sniff Test
How to make damn sure anyone who searches your name or business on the internet sees results which prove you are a serious professional anyone would feel lucky to do business with.
Awesome Interviews:
Jon Benson- VSLs
The father of Video Sales Letters shares the best practices for getting the most sales out of your VSLs.
Lawton Chiles – VSL Templates
Use these templates for your client’s offers when you need a simple, easy and effective video sales letter.
Big Jason Henderson– Email Deliverability and Email Marketing
From a top email expert who has worked on countless campaigns in all kinds of niches
Lorrie Morgan- Bullet Writing System
Ms. Morgan developed a well regarded system for writing bullets and based on categories which are the most effective for sales and she shares her secrets with you in this incredible training.
Mike Morgan- Working For The Big Players
Mr. Morgan is the top writer in the top division of the monster information marketing company Agora. In this session we tapped into his real life knowledge to get the insider secrets to working on multimilliondollar campaigns.
Julian Reyes- The Keys To Working in Heavily Regulated Niches
Some of the most profitable markets such as supplements and CBD are highly regulated but Julian was awesome enough to tell us how you can avoid legal troubles and keep your merchant account from shutting down when you bring in a scary amount of money from these super profitable niches.
Jordan Swanson- Programmatic Advertising
Ever wonder about ads which show up in games, apps, or other places outside of social or search engine results? The keys to running and making these ads work are explained by Jordan and this is a great way to get a lot more money out of campaigns which can’t scale any more in traditional media.